An entrepreneur on the Information Superhighway sells information,
in fact, almost all successful online businesses sell information
in some form or another. The most famous example is Bill Gates. He
has become the one the richest man on Earth because he sells
software, which is an information product.
So what’s the big deal in selling information products online?
Let's check out some of the benefits in doing so -
1) Low Start-up Costs
In comparison to a traditional bricks and clicks business, an
online business requires low start up costs. For example, a
franchise will set you back as much as $500,000 or more just for
the rights to get started. You can start your own information
business for less than $1,000.
2) Low Inventory Costs
You keep little or no inventory. Most information products can be
produced and compiled into electronic format. As you can see,
today information products are ebooks, manuals, as well as
software. You have no inventory cost except investing in some
software in the first place. Compare that to a traditional
publishing business which might cost you thousands of dollars just
for printing, labor, storage, etc.
3) Zero Shipping Costs
Don't overlook the cost of shipping in a traditional business.
Just imagine how much money you might lose if the order was
returned due to credit card fraud, a customer request for a
refund, or product damage during the course of shipping? On the
other hand, the delivery of electronic information products is
safe, it is instant, and it is online. The only costs you bear are
for web hosting and insignificant credit card processing fees.
4) High Mark-Ups
Information products have a high mark-up because customers are not
paying for the format in which the products are delivered. They
are paying for the valuable information contained within. Actual
production costs are irrelevant and can not be applied when
dealing with these types of products.
5) Your Business Runs Entirely on Autopilot!
Your whole business can be set to run on autopilot, right from
customer follow-ups, to taking orders, credit card processing, to
products download, and delivery. The system runs 24/7, 100%
automatically, while you work on other projects, or spend time on
vacation with your family. That's really a dream business!
To kick start your online information selling business, you will
need to have a set of your own high-demand products. You may want
to create your very own product from scratch, or you can purchase
resell rights to an existing product that already has demand. The
latter is a great option if you don't have the time or would
rather save yourself the hassle of creating your own product from
In either case, be sure to do your own market research
before attempting any course of action. This should prevent you from
getting into buying or producing unwanted products or products
About the author:
Lewis Low is founding editor of OnlineBizPromo. For more practical
online business ideas and work-from-home opportunities, visit